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Michigan Undergraduate Digital Marketing Programs [April 2020]

Michigan Undergraduate Digital Marketing Programs Title

We all know navigating university can be difficult. Whether you’re just applying to colleges or you’re already in a degree program, it’s easy to become overwhelmed with questions. Thus, this post is intended as a comprehensive resource for answering your questions, finding Michigan undergraduate digital marketing programs, and choosing the right one for you.

1. Should I Get a Digital Marketing Degree?

You might be wondering “What is digital marketing?” in the first place. In short, digital marketing is marketing that uses the internet and electronic devices. For example, digital marketing includes video advertisements, search engine optimization (SEO), banner and other display ads, social media, email marketing, and many others. For more on what digital marketing is, check out this video from author, entrepreneur, and digital marketer Neil Patel:

Whether you’ve decided you want to pursue a BBA undergraduate degree or you’re still considering majors in economics, communications, public policy, or some other discipline, there are many reasons a digital marketing degree might be the right choice for you. These include factors such as trends in the industry, the classroom experience, and the combination of several skillsets and passions.

2. Where Can I Find Undergraduate Digital Marketing Programs in Michigan?

Once you’ve decided that you’re interested in getting a BBA in digital marketing, you’re probably wondering which schools have programs available. While Marketing undergraduate degrees are offered at most public and private universities in the state, digital marketing programs are a little harder to find. Fortunately, however, Michigan does have several undergraduate digital marketing programs to choose from. (Note: In-state tuition costs below are based on the data from CollegeTuitionCompare.com)

University of Michigan-Dearborn
University of Michigan-Dearborn College of Business

Because I attend the University of Michigan-Dearborn, I may be a little biased. However, the digital marketing major at the College of Business is one of the most comprehensive in the state.

TYPE: Public 4-year University

IN-STATE TUITION: $13,304/year


  • Digital Consumer Search and Marketing
  • Marketing Research
  • E-tailing and Retailing
  • Communications Strategy and New Media
  • Digital Analytics and Content
Ferris State University
Ferris State University

Another option is Ferris State University, which offers a digital marketing certificate program completely online. This might be a good option for students because distance learning provides more flexibility. Ferris State also offers a Digital Marketing minor.

TYPE: Public 4-year University

IN-STATE TUITION: $11,564/year


  • Business-to-Business Advertising
  • Business-to-Business Digital Marketing
  • Consumer Digital Marketing
  • Principles of Marketing
Western Michigan University
Western Michigan University

Western Michigan University offers a Digital Marketing and eCommerce major for students looking for an education in marketing as well as information systems.

TYPE: Public 4-year University

IN-STATE TUITION: $13,017/year


  • Web Applications for Business
  • Business Web Architecture
  • Marketing Research
  • Digital and Social Media Marketing
  • Advanced Digital Marketing Strategies
Grand Valley State University
Grand Valley State University

Instead of a digital marketing-specific program, Grand Valley State University offers a Digital Studies Minor. This curriculum provides education in many digital marketing topics, such as social media and copywriting for websites.

TYPE: Public 4-year University

IN-STATE TUITION: $12,860/year


  • Multimedia Production
  • Digital Marketing
  • Social Media
  • Internet Media and Programming
  • Digital Data and Design
  • Writing for the Web
Northern Michigan University
Northern Michigan University

Northern Michigan University offers a Social Media Design Management major through its Art and Design program rather than the business school. This provides a curriculum with a mix of fine arts as well as digital marketing.

TYPE: Public 4-year University

IN-STATE TUITION: $11,255/year


  • Graphic Design
  • Social Media Design Management
  • Advertising and Integrated Marketing Communications
  • E-Commerce and Digital Marketing
Davenport University
Davenport University

Another option is Davenport University, which offers a Bachelor’s in Marketing with a specialty in Digital Marketing and Promotion or Marketing Technology. The Digital Marketing and Promotion specialty focuses on E-Commerce and Social Media, while the Marketing Technology specialty focuses on Image Editing and Web Development. Both specialties include Search Engine Marketing (SEM) and Digital Brand Engagement.

TYPE: Private 4-year University

IN-STATE TUITION: $17,558/year


  • E-Business Technologies
  • Web Page Applications
  • Social Media Strategies
  • Digital Retailing
  • Search Engine Marketing/Analysis
Washtenaw Community College
Washtenaw Community College

For those looking for a more inexpensive option compared to the 4-year universities above, community colleges might be a good option. Washtenaw Community College offers a Digital Business Marketing & Sales Certificate, which you can complete in just one semester before jumpstarting your career! WCC also offers a Digital Strategist Certificate for those looking specifically into website design and development.

TYPE: Public Community College

IN-STATE TUITION: $2,520/year


  • Business Communication
  • Principles of Sales
  • Customer Experience
  • Business on the Internet
  • Digital Strategy
Macomb Community College

Macomb Community College also offers digital marketing programs. These include a Digital Marketing Certificate, which specializes in social media, as well as a Skill Specific Certificate in E-Marketing.

TYPE: Public Community College

IN-STATE TUITION: $3,437/year


  • Pay-Per-Performance Marketing
  • Facebook for Business
  • Search Engine Optimization
  • Web Programming
Other Programs

Many of these colleges and universities, as well as many others, offer Bachelor of Business Administration degrees in Marketing. However, above were just colleges that offer special programs for Digital Marketing concepts. Furthermore, some colleges, such as Michigan State University only have digital marketing programs at the Graduate level.

3. Should I Choose to Major in Digital Marketing or Marketing?

As I mentioned before, several of the universities in Michigan offer both a marketing and digital marketing degree program. This may complicate your decision and make the process of choosing an undergraduate digital marketing degree program even more confusing. So, how do you choose between a Digital Marketing and a Marketing major? Well, there are several considerations, such as your preference for hands-on learning, job searching, and offered electives.

4. How Do I Choose a Digital Marketing Program?

Now that you have an idea about your major, which university offers the best undergraduate digital marketing degree in Michigan? Well, the answer to that question will obviously be different for different students.

When choosing the right digital marketing program for you, there are several factors to consider. such as the program curriculum, cost of attendance, and the university’s College of Business reputation. In order to determine whether a program is a good fit, it’s important to ask the right questions.

5. What Can I Do With My Undergraduate Digital Marketing Degree?

Now that you’ve chosen a Michigan digital marketing undergraduate program, you might be wondering what you’re going to do next.

To begin with, there are several career options and job titles that exist in digital marketing, including technical positions and creative or consumer experience positions. These positions vary in salary, education level, experience, and affinities, but definitely keep your options open after graduation!

Digital Marketing Salaries

According to Glassdoor.com, which collects crowdsourced data from employees in different companies around the United States, the average salary for digital marketing is $57,473 a year. The data also shows that, at first, entry-level employees make around $44,652 a year with 0-1 years of experience. Moreover, Digital Marketing Managers with 15+ years experience averaged $91,523 a year, which demonstrates the opportunities to advance and grow in the field over time.

More Digital Marketing Resources for Students

If you’re interested in digital marketing but you’re not sure whether you want to change your major, that’s okay! There are plenty of opportunities to test the waters and see if digital marketing is a good fit for you before you enroll in a degree program. In fact, there are many online resources available for you to learn digital marketing concepts at home!

Now that you’ve answered some of your questions, you can find more resources about digital marketing programs in Michigan on Brendan’s blog!