When creating a video ad campaign, you might be confused about Google’s many video ad formats. This post will provide an explanation and an infographic to reference when creating your ads! But why create a video ad campaign in the first place? Why Use Video Ads? With coronavirus affecting consumers …
Keyword research is vital for both organic onsite Search Engine Optimization (SEO) and paid biddable media, namely Paid Search Ads. This post will walk you through 3 Keyword Research Methods for online retailers. Case Study: Where to Start Let’s say you own a small business that sells coffee beans online. …
With spring break approaching, your business’ ads need to appear in front of the right people at the right time. Whether you’re marketing a travel agency, tourist attraction, restaurant, or other travel destination, adjusting your Google Display Ads targeting can help you reach your goals! People settings for Display Ad …
With Valentine’s Day approaching, many businesses are running special promotions. Learn how your business can take advantage of holidays with these 5 Google Ads Paid Search tips for Valentine’s Day! 1. Target Conversions If you’re running a limited-time promotion, you likely want to drive sales. First, select the “Sales” campaign …