Onsite SEO: 9 Tips for Success [Step-By-Step Guide to Yoast SEO Plugin] Title

Onsite Search Engine Optimization (SEO) is imperative to improving your site’s organic search engine ranking. Here are 8 onsite SEO tips to help your website rank higher and gain more traffic!

1. Conduct Keyword Research

Keyword Research provides insight into what your audience is searching for and the phrases, abbreviations, or jargon they use. For example, keyword research for Trek Bikes revealed consumers searching for mountain bikes use the abbreviation”mtb.”

Trek Marlin 5 Keyword Research shows two results for abbreviation "MTB".

Selecting relevant keywords helps present your site to people searching for your products with commercial intent. Read my blog post about the keyword research process!

2. Optimize the Title of the Post

Next, optimize your post’s title. Place the target keyword at the beginning, so it’s the first thing users see. Another strategy is to include numbers or square brackets to your title. These stand out from the text and may improve your Click-Through Rate (CTR). On the technical side, adding title tags with the Yoast SEO Plugin will improve SEO.

3. Install the Yoast SEO Plugin

The Yoast SEO Plugin is an easy way to optimize your content on a WordPress-powered site. To install the plugin, navigate to your WordPress Admin dashboard and select “Plugins.” Then, click “Add New.”

Click the Add New button at the top of the page.

Search for “yoast SEO” and select the “Install Now” button. Wait for it to say “Activate,” click the button again, and you’re done!

Search for "yoast SEO" in the search bar on the Plugins tab of the WordPress Admin dashboard. Click the install button. Once the plugin installs, click the active button.

4. Use Title Tags and Meta Descriptions

Title tags (blue) designate your webpages’ title, and meta descriptions (pink) describe the content. Both appear in search results, so ensure they are relevant and keyword-rich to improve CTR.

UPDATED April 2020: Search result for my post about undergraduate digital marketing programs in Michigan!

To change the title tag and meta description, open the “Google Preview.” Look for bolded target keywords in the meta description and green bars that indicate your title and description are the proper lengths.

Yoast SEO Google Preview allows you to change the title tag and meta description.

5. Optimize the URL

You can also edit your post’s URL slug, which is the last part of your URL after your domain, in “Google Preview.” The URL should be short and descriptive. You should also add your target keyword in the URL.

6. Write Quality Content

Arguably, content is the most important factor in SEO. Keep these in mind when creating high-quality content:

  • Substantial Content: Webpages with at least 200-300 words often rank higher because they provide more value.
  • LSI Keywords: Using words related to your target keyword tells search engines your content is relevant.
  • Proper Keyword Density: Use your target keyword in the first 100 words and throughout your content body, but don’t make the mistake of keyword stuffing!

7. Include Photos, Graphics, or Videos

Adding multimedia elements like photos, graphics, and videos can make your content more engaging. Google measures your site’s user experience through metrics like bounce rate and time spent on your site. Furthermore, adding image alt text provides context about images to search engines. Including target keywords in your alt text indicates relevance.

8. Link to Valuable Content

Lastly, provide value to users by linking to other reputable content. You can create internal links to content on your site and outbound links to relevant, authoritative sources. Be careful not to link to untrustworthy sites, such as sites with illegal content or known spam.

An example of an outbound link is linking to this video about Actionable Onsite SEO Techniques that we watched in class:

Additional Resources

After you’ve optimized your onsite SEO with these tips, you might want to start running paid ads for your business! Learn more about biddable media topics and techniques in my blog post:

Leave a Reply

Your email address will not be published. Required fields are marked *