As a self-published author, not only do you write books, you also do all the marketing! If you’re selling your book on your website, offsite Search Engine Optimization (SEO) is essential to be found online. This blog post will provide you with 7 creative offsite SEO link building ideas to drive traffic to your website!
What is Offsite SEO and Link Building?
Offsite SEO, also called off-page SEO, refers to activities outside of your website that optimize your site’s rankings in search engine results. Links to your site from other websites, called backlinks, count as a “vote” for your content in the ranking algorithm.
How do you get these “votes”? Well, that’s where link building comes in. Not only does Google consider the number of backlinks for your site, but the quality of those backlinks also matters. The quality of a backlink depends on a few things:
- Page Authority: Page authority is related to the site’s domain extension and other factors. Pages with .gov or .edu have a higher authority than those with .com extensions, for example.
- Anchor Text: The anchor text is the actual text that users click to be directed to your site. Anchor text should be related to the content that it’s pointing to and preferably be unique for each backlink.
- Relevance: Somewhat related to anchor text, links should be placed in a relevant context. Higher quality backlinks come from sites that are thematically similar to your site.
- Diversity of Links: Backlinks shouldn’t all be from the same site. Having 20 backlinks from one site isn’t necessarily better than 1 or 2 because adding links on the same site has diminishing returns.
Now that you know what makes a quality backlink, here are some ideas for creating your own!
1. Ask Readers for Book Reviews
Encourage your readers to write public book reviews and link to your site! You might also consider using popular writing hashtags to rally support for independent authors, such as #IndieAuthors or #ASMSG (Authors Social Media Support Group).
2. Utilize Goodreads
The popular social media platform for book recommendations, Goodreads.com, is a great resource for offsite SEO link building! You can link to your website on your public profile, Goodreads blog, and community forums.
3. Write Guest Posts
As a writer, one way to build backlinks is to offer your skills to others. With guest posts, you write an article for someone else’s website or blog and can provide a backlink to your site.
4. Reach Out to Book Influencers
Partner with influencers focused on books and reading! These influencers, called Bookstagrammers on Instagram and BookTubers on YouTube, can link to your site, drive public opinions, and provide access to new audiences.
5. Post in Writing Forums
Public writing forums allow you to connect with other writers, learn about your craft, and create backlinks to your website. Here is a list of public writing forums to get started!
6. Schedule Book Signings
Reaching out to local bookstores for signings is an opportunity for those businesses to backlink to your site. Signing at these events also helps you increase your audience reach!
7. Create Quality Content
One of the keys to effective offsite SEO is having quality content to link to, like a writing blog. This idea extends into onsite SEO, which you can read more about here:
If you’re looking to market your book through paid ads, check out my blog post on biddable media: