Keyword Research: 3 Methods for E-tailers [Case Study]

Keyword research is vital for both organic onsite Search Engine Optimization (SEO) and paid biddable media, namely Paid Search Ads. This post will walk you through 3 Keyword Research Methods for online retailers. Case Study: Where to Start Let’s say you own a small business that sells coffee beans online. …

Paid Search: 5 Valentine’s Day Google Ads Settings Tips

With Valentine’s Day approaching, many businesses are running special promotions. Learn how your business can take advantage of holidays with these 5 Google Ads Paid Search tips for Valentine’s Day! 1. Target Conversions If you’re running a limited-time promotion, you likely want to drive sales. First, select the “Sales” campaign …

Onsite SEO: 8 Tips for Success [Step-By-Step Guide to Yoast SEO Plugin]

Onsite Search Engine Optimization (SEO) is imperative to improving your site’s organic search engine ranking. Here are 8 onsite SEO tips to help your website rank higher and gain more traffic! 1. Conduct Keyword Research Keyword Research provides insight into what your audience is searching for and the phrases, abbreviations, …