Keyword Research: 3 Methods for E-tailers [Case Study]

Keyword research is vital for both organic onsite Search Engine Optimization (SEO) and paid biddable media, namely Paid Search Ads. This post will walk you through 3 Keyword Research Methods for online retailers. Case Study: Where to Start Let’s say you own a small business that sells coffee beans online. …

Paid Search: 5 Valentine’s Day Google Ads Settings Tips

With Valentine’s Day approaching, many businesses are running special promotions. Learn how your business can take advantage of holidays with these 5 Google Ads Paid Search tips for Valentine’s Day! 1. Target Conversions If you’re running a limited-time promotion, you likely want to drive sales. First, select the “Sales” campaign …